Under this kind of situation, the nike australia price war rapid quilt "fires". It is reported, some Nike shop offers a sacrifice to in abundance "puts crease in it the flag", Nike brand already has in August promoted the preferential benefit discount which 5 fold. Except some overseas outdoors thing brand, the domestic comparison has the fame outdoors thing brand, also puts crease in it in abundance.
"In recent years cheap nike free run profession development expansion speed excessively quickly, causes the retail merchant backlog massive stocks, after affects the stage Nike corporate growth; On the other hand, in factor under and so on domestic currency situation influences, the Nike market development insufficiently is also mature, the consumer has the tendency which the deflation expends, both intensified the stock pressure, in addition cost and so on rent, man-power unceasing rises, some Nike enterprise achievement recedes." Wang Quancheng analyzes thought.
nike free run limited company deputy general manager Xu Hai Tao believed, because has many Nike enterprise to walk the integrated path, steps in the outdoors product in abundance, the localization, the product, the channel exists not one exception the homogenization." The Nike enterprise must have the clear localization, explicit demand. The Nike brand also should subdivide finally deducts the localization to the Nike brand connotation in. For instance this year ethics day promotes the polar exploration, is devotes in makes the more specialized outdoors thing equipment."
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