At present looked, between nike running shoes brand straight camp shop and business agent shop front proportion for 7∶3, but is more and more high along with the shop front cost, single shop profit ability is more and more weak, may forecast, future in several years business agent's will be able to increase greatly in Nike brand proportion, this regarding hundred Li and the valuable victory international, will be a certainly good Nike market opportunity.
Senior sells the expert Li will to take out goods for people to identify and claim is quickly: "had the correct strategic judgment and the advantageous nike air max market opportunity, whether meets down becomes the profession oligarch truly, had to look at Nike own development. Although Nike makes the sports brand proxy to have certain resources and the retail sales experience, but it regarding sporting goods understanding, to Nike expense crowd's psychological capture as well as shop front cost aspects and so on control, but also needs certain time to develop and the consummation unceasingly."
Not only at present, the nike air max australia brand service is inferior to in the fame the footwear service, if moreover is also unable in the profit income to follow.2011 annual reports demonstrated that, the Nike service accounts for the income 64%, the movement clothing accounts for the income 36%.Not only the latter occupies in the income compared to on by 38.2% falls to 36%, its 0.7 percentage point ratio of margin increased range also far is lower than the Nike group product the level.
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